COWBOYS-BUCCANEERS ON NBC AND PEACOCK IS MOST-WATCHED NFL KICKOFF GAME SINCE 2015 WITH TOTAL AUDIENCE DELIVERY OF 26 MILLION VIEWERS - NBC Sports PressboxNBC Sports Pressbox
NFL Opens Down: TV Ratings Thursday, Sept. 8, 2022 – The Hollywood Reporter
Peacock, NBCUniversal's Streaming Service, Takes Flight
Sunday Night Football' Viewership Slips In Week 2, NFL Game Steady With 2021 – Deadline
NFL TV ratings page, 2023 edition - Sports Media Watch
NFL fans furious and claim 'explaining this to my parents is going to be ultimate hell' as league announces new deal
Why NBCU's Peacock's muted debut could be a plus in the long run - Digiday
Peacock Hit 42 Million Signups In First Quarter – Deadline
Why Certain Streaming Platforms Are Still Not Profitable
TV Ratings: NFL Delivers Much Needed Boost to Broadcasters on Opening Weekend